The aim of this Bridging series is to have academic and industry leaders join forces in their respective fields to discuss exchange and debate issues critical to the advancement of tourism; and to inspire a new generation of researchers who can translate scholarly discoveries to deliverable results valuable to practitioners and who can inform the academics of industry best practices.
The series creates a platform for academics and practitioners to share theories and practices with each other and serves as a collaborative venue for meaningful exchange and syntheses. It illustrates how theories and practices inform each other; how both have evolved advanced and been applied; and how industry best practices have benefited from and contributed to theoretical developments.